Kyrie Irving’s sneaker contract with the Swoosh has generated a number of remarkable performance models. Moreover, its eighth mainstream entry schedules to come this year. It conceives in 2011 and solidifies with a signature shoe three years later. But now that Nike has abruptly announced the termination of their business agreement with Kyrie Irving, what had previously been a long-standing partnership between the brand and the athlete has abruptly come to an end.
The aforementioned information releases just one day after Irving published an ugly, anti-Semitic video on Twitter without offering an apology. Irving was promptly placed on indefinite suspension by the Brooklyn Nets, which would last until he met “a number of objective rehabilitative steps.” Evidently following suit, Nike further condemned the conduct in a public statement:
“At Nike, we reject all forms of antisemitism and believe there is no place for hate speech. In light of this, we’ve decided to cancel our partnership with Kyrie Irving with immediate effect. Moreover, we will stop marketing Kyrie 8. The situation and its effects on everyone leave us very depressed and disappointed.”
Nike has announced that it would immediately cancel its partnership with Kyrie Irving. Moreover, it will no longer release its new Kyrie 8 shoe.
— Shams Charania (@ShamsCharania) November 5, 2022
Statement from the Brooklyn Nets pic.twitter.com/699px8XYpx
— Brooklyn Nets (@BrooklynNets) November 4, 2022