Adidas Bjørn Gulden To Step Down As PUMA’s CEO, May Become adidas Head

Bjørn Gulden To Step Down As PUMA’s CEO, May Become adidas Head

As a result of parting ways with Kasper Rrsted, adidas will announce that the position of Chief Executive Officer (CEO) would be vacant from the beginning of 2023. Bjrn Gulden, the company’s current CEO, will have a successor Arne Freundt on January 1st of 2019. He is the brand’s chief commercial officer. This was confirmed by PUMA today.

Gulden, 57, has been in his current position for the past nine years. But he is yet to release any information about what he expects to do next. However, the former professional player states in an official press release that he is thinking of continuing to work in the field.

Press Release:

“I have a lot of energy and want to work in operations for at least another [5 to 10] years.”

The CEO position at the Three Stripes, where Gulden previously served as Senior Vice President of Apparel and Accessories, maybe his next “operational responsibility.” Manager Magazin in Germany reports that Gulden and adidas AG are “in talks” about taking Rrsted’s place.

The move will not happen given the history between both brands. Brothers and respective founders Adi and Rudi Dassler had a recognized rupture that started in the 1920s. Despite having the experience to assume the top position at adidas, the current PUMA CEO.

It won’t be possible to take the reins immediately away due to a non-compete agreement in his contract. According to Manager Magazine, Chief Financial Officer Harm Ohlmeyer would probably take over in the interim. But if and when he takes over as CEO of adidas, Gulden will have his job cut out for him following a public breakup with the being formerly known as “Kanye West.” And a terrible performance in Asia during and after the COVID-19 pandemic.