On April 5, 2021, Teddy Santis unveiled the New Balance 990v6 in classic grey for the first time. Little information has been provided by the company regarding the release date of the sneakers. Despite the fact that 2022 marks the 40th anniversary of the 990, the model wasn’t supposed to go on sale until then. However, over the past nine months pairs have started to appear abroad. It indicates that debut is planned soon.
The upcoming option indulges in New Balance legacy and is noticeably more modest. Even more modest than the cooperation Action Bronson hinted at during an appearance on All Elite Wrestling. Like its predecessor, the 990v5, the 990v6 has a sportier appearance than most of its forerunners. The model’s upper style is made up by Mesh and Suede. And the profile “N” logos have a ribbed finish that harkens back to the New Balance 990v3. The logo is maintained in accordance with the earlier versions that came after the 990 silhouette from 1982. The “v6” designation is marked by making the top of tongue in red.
Although the model’s upper has more contemporary appearance, the sole beneath the foot gives New Balance 990v6 its sportier appearance. In contrast to past models, the midsole is first carved and chiseled. It has stability elements at the heel sporting a sequence of curved and angular shapes that evoke speed. Additionally, there is no “ENCAP” branding on the midsole, indicating that the design has evolved past the tried-and-true cushioning option. Instead, the 990v6 features FuelCell foam, just like New Balance’s premier shoe (i.e. FuelCell Rebel v3, FuelCell RC Elite v2). Each of the aforementioned elements, taken as a whole, fuses the DNA of New Balance 990 with the institution’s future. This appeals to both knowledgeable and casual consumers.
For more from the Boston-based brand, check out the Joe Freshgoods 993 “Performance Art” collection.